Rocky Brands, Inc. Share Price & Technical Analysis

RCKY · $35.75 (-0.08%)

Consumer Cyclical / Footwear & Accessories

AI Score 49 · Weak

$35.75

-0.08%

Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel in the United States, Canada, the United Kingdom, and internationally. It operates through Wholesale, Retail, and Contract Manufacturing segments. The Wholesale segment offers products, which includes sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, mass merchants, uniform stores, farm

Price chart

Seasonality

May has 2 positive and 3 negative years (last 5 years shown)

-3% return in May, -1% avg return in past 3 year May month.

28% return in 2026, 34% avg return in past 3 years.

Swipe sideways to see all months →

JanFebMarAprMayJunJulAugSepOctNovDecYr
2610%40%-14%-6%-3%28%
259%-20%-14%25%5%-2%18%18%-1%-5%7%-3%37%
24-7%-10%11%-5%26%-7%-7%-6%0%-37%6%6%-29%
2331%-16%-14%25%-34%11%-7%-11%-17%-16%135%6%94%
227%-10%9%-10%-3%-9%-2%-21%-23%-3%42%-18%-41%

Monthly return % by calendar month · historical pattern, not a forecast

AI snapshotScore 49/100

Weak · Emerging · Neutral

Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel in the United States, Canada, the United Kingdom, and internationally. It operates through Wholesale, Retail, and Contract Manufacturing segments. The Wholesale segment offers products, which includes sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, mass merchants, uniform stores, farm store chains, specialty safety stores, specialty retailers, and online retailers in retail locations through a range of distribution channels. Its Retail segment sells its products direct sales to consumers through its websites comprising rockyboots.com, georgiaboot.com, durangoboot.com, muckbootcompany.com, xtratuf.com, lehighoutfitters.com, lehighsafetyshoes.com, and slipgrips.com; and third-party marketplaces and Rocky Outdoor Gear Stores. The Contract Manufacturing segment include private label sales and sales to customers which are contracted to manufacture a specific footwear product for a customers. This segment also sells to the U.S. Military. It serves industrial and construction workers; hospitality industry workers, such as restaurants or hotels; farmers and ranchers; hunting, fishing, camping, and hiking enthusiasts; law enforcement, security personnel, and postal employees; and for the U.S. military personnel. The company sells its products under the Rocky, Georgia Boot, Durango, Lehigh, Muck, XTRATUF, Ranger, and Michelin brand names. The company was formerly known as William Brooks Shoe Co. Rocky Brands, Inc. was founded in 1932 and is headquartered in Nelsonville, Ohio.

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Key metrics

Market cap

$248.07M

P/E ratio

13.32

52W high

$48.70

52W low

$20.52

Volume

29,346

Beta

2.39

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