Under Armour, Inc. Share Price & Technical Analysis

UA · $5.50 (+1.85%)

Consumer Cyclical / Apparel Manufacturing

AI Score 41 · Weak

$5.50

+1.85%

Under Armour, Inc., together with its subsidiaries, engages developing, marketing, and distributing performance apparel, footwear, and accessories for men, women, and youth. The company provides its apparel in compression, fitted, and loose fit types. It also offers footwear products for running, training, basketball, cleated sports, recovery, and outdoor applications, as well as for casual use. I

Price chart

Seasonality

May has 2 positive and 3 negative years (last 5 years shown)

-11% return in May, 2% avg return in past 3 year May month.

24% return in 2026, -13% avg return in past 3 years.

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JanFebMarAprMayJunJulAugSepOctNovDecYr
2624%20%-16%7%-11%24%
250%-14%-8%-10%17%3%-3%-21%-2%-10%0%9%-39%
24-11%13%-16%-8%8%-7%5%10%14%-5%11%-14%-1%
2320%-19%-3%-6%-17%2%10%-7%-9%0%20%11%1%
22-12%-3%1%-9%-32%-23%9%-7%-20%10%30%2%-54%

Monthly return % by calendar month · historical pattern, not a forecast

AI snapshotScore 41/100

Weak · Downtrend · Neutral

Under Armour, Inc., together with its subsidiaries, engages developing, marketing, and distributing performance apparel, footwear, and accessories for men, women, and youth. The company provides its apparel in compression, fitted, and loose fit types. It also offers footwear products for running, training, basketball, cleated sports, recovery, and outdoor applications, as well as for casual use. In addition, the company provides accessories, which include gloves, bags, headwear, and socks; and engages in brand licensing, digital subscription, advertising, and other digital business activities. It primarily offers its products under the UNDER ARMOUR, ARMOUR, HEATGEAR, COLDGEAR, HOVR, UA, PROTECT THIS HOUSE, I WILL, ARMOUR FLEECE, and ARMOUR BRA brands. The company sells its products through wholesale channels, including national and regional sporting goods chains, independent and specialty retailers, department store chains, mono-branded Under Armour retail stores, institutional athletic departments, and leagues and teams, as well as independent distributors; and directly to consumers through Brand and Factory House stores and e-commerce websites. It operates in the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America. The company was incorporated in 1996 and is headquartered in Baltimore, Maryland.

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Key metrics

Market cap

$2.02B

P/E ratio

52W high

$7.91

52W low

$3.95

Volume

13,97,189

Beta

1.73

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